Who are the salespeople in your business?

Updated: May 31

At Deliberately Different we deliver regular sales training with clients including some of the

largest and wealthiest companies in the UK.

When we meet and engage with a business I always want to know, who works in sales.

Before one workshop that was designed to help resolve a finger pointing culture between

sales and other departments, I got all eighty employees together and asked, who works in


Then I said, who else works in sales?


So I start asking people what they do in the company. There were customer services

people, credit controllers, purchase ledger clerks, maintenance controllers, reception staff

and all sorts of others.

I then ask, do you ever interact with a client, by phone, e-mail, or any other means.

They all did!

Stand behind me, you’re in sales.

No we aren’t came the cries.

But here is the reality. Anyone who engages in any manner, with clients or customers is

creating an impression of your company.

In truth many companies adopt a dismissive attitude to the importance of making sure that

everyone is on message and it influence that customer’s decision to buy now or in the

future. Moreover, they will have a direct effect on whether you retain that customer.

The vast majority of employees have a huge part to play in the success of a company’s sales, without even realising it!

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