Updated: May 31, 2020
At Deliberately Different we deliver regular sales training with clients including some of the
largest and wealthiest companies in the UK.
When we meet and engage with a business I always want to know, who works in sales.
Before one workshop that was designed to help resolve a finger pointing culture between
sales and other departments, I got all eighty employees together and asked, who works in
Then I said, who else works in sales?
So I start asking people what they do in the company. There were customer services
people, credit controllers, purchase ledger clerks, maintenance controllers, reception staff
and all sorts of others.
I then ask, do you ever interact with a client, by phone, e-mail, or any other means.
They all did!
Stand behind me, you’re in sales.
No we aren’t came the cries.
But here is the reality. Anyone who engages in any manner, with clients or customers is
creating an impression of your company.
In truth many companies adopt a dismissive attitude to the importance of making sure that
everyone is on message and it influence that customer’s decision to buy now or in the
future. Moreover, they will have a direct effect on whether you retain that customer.
The vast majority of employees have a huge part to play in the success of a company’s sales, without even realising it!